Creative Boutique
for Hotels, Destinations
& New—Luxury projects.

We turn hospitality and real estate projects into distinctive New Luxury digital products, driven by origin, narrative and emotional conversion.

  • New-LuxuryNew-Luxury Positioning
  • Desirable Content Value  Content Value
  • Emotional ConversionEmotional Conversion

Latest projects

Zion Bubble Glamping 1
Zion Bubble Glamping 2
Zion Bubble Glamping 3

Zion Bubble Glamping

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Hotel La Caminera 1
Hotel La Caminera 2
Hotel La Caminera 3
Hotel La Caminera 4

Hotel La Caminera

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Grupo Quantum 1
Grupo Quantum 2
Grupo Quantum 3
Grupo Quantum 4

Grupo Quantum

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Colectia 1
Colectia 2
Colectia 3
Colectia 4

Colectia

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Airfield La Caminera 1
Airfield La Caminera 2
Airfield La Caminera 3

Airfield La Caminera

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Palma 2031 1
Palma 2031 2
Palma 2031 3
Palma 2031 4

Palma 2031

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We deliver a curated set of strategy & creative systems designed to connect brands with people, strengthening emotional conversion, positioning and direct sales.

We help hospitality and New Living brands move beyond dependency on intermediaries, reclaiming control of their narrative, visibility and direct sales channels. We combine strategy, creativity and execution to transform digital presence into a living business asset.

PAISANA Living

From brand foundations to digital platforms, we help projects evolve into Luxury Destinations, where New Luxury is defined by place, meaning and emotional connection.

By building strong, owned digital ecosystems, we reduce dependency on OTAs and intermediaries, strengthen direct channels and protect margins.

Services

  • Social

    Design + Visual-Motion. We design strategic social systems that build desirability, consistency and engagement, turning visibility into brand value and direct demand.

  • Website

    Design + Development. We create narrative-driven websites that translate destination and concept into clarity, desire and direct bookings through owned digital channels.

  • Content

    Photo + Video. We produce narrative content that captures atmosphere and identity, supporting emotional sales across digital platforms and campaign ecosystems.

  • Branding

    Strategy + Design. We build and refine brands grounded in origin and positioning, creating long-term value, coherence and differentiation beyond aesthetics.

Built Expertise

Jota Marques
Jota Marques

Brazil-born experience designer, shaping brand narratives for global leading companies. He moved to Europe 20 years ago, expanding his work in branding and global campaigns with award winning results. Former at IED and Istituto Marangoni in Milano and jury member at Awwwards and the Webby Awards.

Fernando Puente
Fernando Puente

With roots in an artistic family from northern Spain, Fernando moves from digital design into editorial photography, blending craft with clear creative direction. Now based in Madrid, he brings a refined, multidisciplinary approach. Jury member at Awwwards.

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